Your voice will be in your clients' heads for decades to come...

A program that will do to you what you promise to your clients later

Conversation after conversation, we're turning people's reality upside down

MCP COACHING CERTIFICATION

I am writing this letter from the library of my home, which is just north of Toronto. Around me are hundreds of books, which have been my teachers over the years, and next to me is a candle that I have lit since childhood when I write letters or read (although the need for candlelight is no longer necessary). This letter has been on my mind all day. Perhaps, the words you read next will be a turning point for you on your path.

You're here because you're interested in coaching and I want to talk you out of it. Or at least warn you that the entire coaching industry is deceiving you.

From: Misha Saidov (founder of The Institute of Metacognitive Programming and author of the best-selling book "Conversations That Change Lives")

To: Dear Traveler (that's what my teacher and legendary psychologist Irvin Yalom used to call his clients)

when they tell you that coaching is "helping you find your calling, identify your true purpose and accompaniment to them" and also "helping with personal transformation". The deception is that people, who can set goals and go towards them, do not need such coaching, while those who cannot, won’t receive any benefits. When convinced that coaching is about that, you’re doomed to fail because you will be hired by those who are incapable of walking on their own, yet you can’t walk for them.

You're being lied to,

when they say that coaching is an in-demand profession that gives stable and high earnings. I’m sorry, but that’s a lie. Try to think of one profession that you’ve learned, which in less than a couple years, you could, without risking your life, make a good and steady income. Economy rewards deeply and narrowly focused expertise that one acquires over a long period of time or one that no one else has — you will not acquire such a profession on coaching courses in 2−4 months.

You're being lied to,

You're being lied to,

when they blur your eyes with the words "meets international standard" or "accredited by some three or four letters". This creates the illusion of legitimacy and international validation. The truth is, your clients will never ask what three letters accredited your school institution. Today, anyone can call themselves a coach; there are no global standards (nor is there a common definition of coaching), and, for money, organizations and associations are ready to accredit even magicians and hunters for ghosts. These organizations support commercial deception because they too need to live somehow.

You're being lied to,

when they say you don’t need to know more than your client. The truth is, if you don’t understand more about your client, you will quickly be exposed as a fake, and that’s the end of coaching. Day by day, the coach shifts the client’s thinking to his own limits. His continuous professional growth never ends.

And that's not the biggest deception...

is saying that you have to pay to be a coach. I’m sorry, but if you don’t already know how to to build trusting relationships with people and to take a deep interest in them, you are unlikely to be taught this by anyone. Some people are simply not cut out for this work, just as others are not cut out for what you can do. And that’s the sad truth of life. Every job requires a natural aptitude. You’re lucky if you love people and want to work with them. Nature is not stupid: this is probably how it shows you that you have a natural talent, but if you don’t, you are wasting your time thinking about the coaching profession.

Now, about how my company deceives people....

The biggest deception of all

New coaching

PARADIGM

Coaching is not about clarifying goals and leading to achievement.
It’s not a mysterious transformation and highlighting special blind spots.

At the IMCP, we believe that

coaching is a skill transfer

This is how a good coach imparts specific sports skills to their mentee. The only test of the effectiveness of the transferred skills is the answer to the question: did the athlete get what they wanted thanks to these skills? It is the same in coaching. A coach transfers skills to a client, and if the client got what they hired the coach for, then coaching works.

Metacognitive programming imparts skills in emotional regulation and cognitive management. It’s complex and learning it can’t take 3−4 months.

It's not easy, but we're very good at it ourselves.

What is our deception?

The deception is

that, in the first wave, we’re certifying a little more than half the cohort.

Why? Because we’re deceiving you when we talk about coaching as a profession. Coaching is your life every minute. You can’t pretend to be a coach now and then be a regular person the next second. You’re either a coach in everything or in nothing — and it takes a strong intention to do that. Half of the people come just for their own transformation, whilst the rest… become the pride of our profession!

Here’s what’s going to happen with you in the case of success:

Presenting the

A flagship program that provides a basic education in MCP coaching

Training period: 8 months

MCP Coaching Certification

you have a supervisor working with you

You have training partners working with you

a personal coach works with you twice a month

new comprehensive material

every week of school:

1

There are

of lectures with Misha Saidov and demo sessions for an in-depth study of the philosophy of the MCP approach, formation of professional coaching position, formation and development of coaching practice

of working with mentor-coaches in small groups to automatize coaching skills

of group supervision

of practicing as a coach and client

75 hours

40 hours

50 hours

Over 79 hours

By the time students finish their studies with us,

they spend more in practice than many coaches do in 3−4 years of full-time work.

2

A large online practicum

with Misha Saidov

where Misha deepens the understanding of the program and expands it with new knowledge. These days are full of surprises, practical work in pairs and deep self-reflection, after which you will never be the same again.

It's an immersive coaching experience,

What's gonna happen:

3

Group Work

Group work is a trademark of our products

Each week of the training program, you meet to practice skills with a mentor-coach in a small group with a unique microcosm — people who become your second family.

Weekly group interaction allows for rapid growth both personally and in terms of peer coaching, working with clients, and promoting one’s practice.

An option that is changing the industry

5

A Supervisor

to look at oneself from the outside, to see failings, misconceptions, and to remind onself of personal values — why am I doing this and how do I want to do it?

of your states in an attempt to realize "why I as a coach fall into the same traps" and to find ways to get out of repetitive scenarios (just like in life).

An opportunity

A reflection

A supervisor is like a personal trainer at the gym,

helping to analyze the processes and results of the work of the coach and the client. Such meetings are:

of the tools you own and the implementation of ones you don't use.

for the next sessions with the client to accelerate and enhance coaching results or to realize that all is well.

An expansion

New ideas and challenges

Mentor-coaches of the IMCP call regular supervisions professional hygiene, or PH, mandatory for all experts in the helping professions. They help you to grow, not to burn out, and to form a directed trajectory of further growth.

We believe that only those who have experienced knowledge firsthand can help another.

The path through in-person sessions is your professional resume.

That is why a personal coach works with you for 8 months. You live through the experience of reparenting while working with everything that prevents you from moving forward, grow your inner parent, and test the tools on yourself in action.

One of the requirements for admission to European coaching institutes to prove "fitness" for the profession is 60 hours of personal coaching of the applicant.

We provide an opportunity to combine "personal mental hygiene" with core learning.

7

Portfolio

Of an MCP coach

Deep, systematically organized work with the client is becoming the new standard of coaching practice.

MCP coaching portfolio

— Standards of work between coach and client from the first session to support in long-term work

Tests for clients and their interpretation

Package of documents for structuring and organizing a coaching practice

Code of Ethics

A year's worth of 30 thoroughly structured sessions for your clients

Metrics for professional growth and evaluation of one's work

INSIDE:

Listening beyond words

The world is a mirror - it reflects what we think about it. Listening beyond words helps to understand the client's picture of the world and to predict what that picture does to their reality.

What if I told you that in five minutes of conversation you would know more about a person than their best friends, spouse or parents know about them? You would know things that the client is afraid to say, even to themselves.

Seeing Through

This principle teaches living through emotions not for the sake of the process, but for the message at the end

Going to the end

Many hours of practice await you,

Being the product of your product

A coach who has not traveled the path himself has no right to lead a client along it. Being the product of your product of coaching is to earn the profession by example. MCP coaching is not a profession, a role, or a way to make money. It is a way of living. Drawing on a deep philosophy of the human experience, we practice coaching every minute of our lives

The Path to Sincerity

"We are all born naked, everything else is a mental construct." The Path to Sincerity is the cleansing of defenses, compensations and masks. The path when you realize your essence and are no longer afraid.

to master MCP coaching and its principles:

As has been our tradition since the first cohort, we invite legendary students to join us as an employee.

the 4 main criteria for adult learning in today's world

01

It's important for you to know

as the most powerful tool for a mutually enriching coaching experience, proven by the world’s leading communities in the niche of psychotherapy and coaching. We don’t just give people knowledge, we give them a community to proudly be a part of

A living cohort

02

If a theory cannot be applied to life, its value is questionable. We pride ourselves on giving people skills that they can immediately practice under our supervision.

Skills instead of information

03

If you haven't transformed yourself first, you can't be a coach

Being the product of your product

04

Like children, adults learn best when they are accepted, appreciated, and feel very safe. Creating that atmosphere is an art and we have mastered it.

A culture of acceptance and safety

We were able to do that at MCP Coaching Certification

Author of the program

Misha Saidov

Entrepreneur, visionary, master coach and founder of the concept of Metacognitive Programming (MCP):

• Member of the Forbes Coaching Council (USA)
• MBA holder of the Schulich School of Business at York University (Toronto, Canada), Seymour Schulich scholarship holder
• Bestselling author of "The Efficiency Journal", "Conversations That Change Lives" and 20+ coaching programs
• more than 150,000 students worldwide

MCP Coaching Certification program content

Training in the fundamental principles of psychotherapy and biopsychology so that you:

No more spending years researching complex material about emotions, distortions, and human experience.

Here you have access to an encyclopedia of knowledge and data that you will carry on through your work and life.

In each lesson Misha packs the very essence of things — on the structure of the psyche and cognition — with working through himself and gives the material in an understandable form.

We also show you how to structure your sessions, sell your coaching, and how to lead clients from session to session for 3, 6 or more months.

After the first module you already take on your first client.

All of our certified coaches are skilled at working on the level of thinking, emotion and direct behavior modification. You learn to See Through people, and that’s no exaggeration.

You master and practice the method of reactive transformation

You're exploring the OCEAN

A Psychometric personality analysis determines with 90% accuracy the client's genetic predisposition and acquired behavioral strategies. You learn to uncover the deep essence of any request in a couple of minutes, quickly identify what can qualitatively improve life and help the client's progress based on his nature.

You are trained in the assertive communication model:

Understand how to speak so that your customers and the people around you do what you ask.

you learn many times faster, while maintaining intensive hands-on practice

Alumni of past cohorts have called this program "the Harvard of coaching."

What others get in a few years of university education,

What enrollment in the MCP Coaching Certification program looks like:

Admissions Committee

You can't get in just by paying. You have to qualify.

The Institute of Metacognitive Programming

We have been recognised and mentioned by:

Coaches who are building their own businesses are averaging $50,000 per year after training with us

$ 150 per hour — the average price for sessions after training is completed

$ 1,000 is the minimum package price

100+ - number of paid sessions during the training period

30% of coaches recoup their training before completing the program

80% start their practice after 2 months of training

63% of coaches pass the certification the first time around

4273

436

95

students

certified MCP coaches

certified MCP coaches employed by the IMCP

The IMCP makes no guarantee of financial outcome. Examples and student outcomes are unique to each individual as a result of applying MCP Coaching Certification materials and training.