Get certified in business coaching and become an advisor to CEOs of small and medium-sized businesses
the one and only program
CATALYST
that teaches you how to scale businesses from $100K to $20M a year
Today the number of small businesses is constantly growing
$100,000
1 MILLION DOLLARS
10 MILLION DOLLARS
50 MILLION DOLLARS
1 MILLION DOLLARS
10 MILLION DOLLARS
50 MILLION DOLLARS
THAT'S 2.5 COMPANIES FOR EVERY 100,000
But an impassable 4 percent barrier awaits each of them. According to the EO, less than 4% of new businesses will pass:
Their founders operate virtually in the dark,
NOT REALIZING HOW TO:
BUILD UP
SALES
HIRE PEOPLE
AND MANAGE A TEAM
BE
A VISIONARY LEADER
SALES
HIRE PEOPLE
AND MANAGE A TEAM
BE
A VISIONARY LEADER
CREATE KEY
PROCESSES
CONTROL
EXECUTION
BUILD FINANCIAL
ARCHITECTURE
PROCESSES
CONTROL
EXECUTION
BUILD FINANCIAL
ARCHITECTURE
They are in dire need of those
Who will act as a catalyst for change and will take the company to new heights with their resources
$26.4 billion
According to global coaching organizations, the business coaching market will nearly double to $ 26.4 billion by 2028
5.7 times
«To hire or not to hire?» - is not a question for company leaders when the profit from such cooperation is 5.7 times the investment*
*Based on a survey of Fortune 1000 CEOs
IF YOU WANT TO BE AN EFFECTIVE CEO ADVISOR, YOU MUST HAVE SPECIFIC KNOWLEDGE
Specific knowledge is
UNDERSTANDING THE ALGORITHM THAT THE CLIENT NEEDS RIGHT NOW TO GET THEIR PROBLEMS SOLVED
You become a valuable advisor when you understand the processes so well that you can build whatever the client needs with your own hands
But there’s a problem…
How is this different
from a consultant/ mentor/ tracker/ executive coach?
THE COUNSELOR CAN TELL YOU WHAT NEEDS TO BE CHANGED,
but he can’t get the client company to implement those changes
A CEO ADVISOR DOESN’T JUST KNOW WHAT NEEDS TO BE CHANGED,
he knows what needs to be done to the mindset of key people in the company so that change is guaranteed to happen and to bring success
A MENTOR/COACH
has personal experience in a specific niche and passes it on to clients, but does not see the situation as a whole and does not guarantee the relevance of his/her experience to the client’s business requirements
A CEO ADVISOR
relies on catalyzing tools that have proven effective in thousands of both large and small businesses. He is not affected by survivor error
A TRACKER MONITORS THE DEVELOPMENT TRAJECTORY AND ADJUSTS DECISIONS,
but he focuses on tactics rather than strategies. They are subject to current market phenomena (general political environment, inflation, lockdowns, closed borders)
A CEO ADVISOR
works with the span of the CEO’s vision, expanding it to the limits of a visionary. From this vision he builds a business development strategy that allows him to be ahead of the market despite external factors
A BUSINESS TRAINER
trains and coaches teams. His task is to transfer skills, but not to increase profits
A CEO ADVISOR
Keeps the focus on key SEO tasks that can take a business to the next level in both revenue and market scale
AN EXECUTIVE-COACH REVEALS IN EXECUTIVES THEIR PERSONAL PROFESSIONAL EFFECTIVENESS,
but is not directly related to achieving business results
A CEO ADVISOR
Has the power to influence all areas of business processes, operations, people and works with the business on 4 levels:
- Team
- Product
- Processes
- Thinking
To be a CEO Advisor
ON ONE HAND,
you should be able to educate your clients on the processes and tools that will definitely help them.
you should be able to educate your clients on the processes and tools that will definitely help them.
ON THE OTHER HAND,
you should be the personal guide for the leader of the company that leads him to $ 30M or more.
you should be the personal guide for the leader of the company that leads him to $ 30M or more.
It's complicated.
For this reason, there are very few good CEO Advisors.
So we decided to intervene…
The Institute of Metacognitive Programming
Became the largest coaching company in Europe
Helped 200+ experts find financial freedom
Educated more than 150,000 students
Created our own founder’s methods, which are tested on ourselves and all our clients
Have written 2 books and 20+ transformational programs
We have been recognised and mentioned by:
We created "Catalyst"
AN 8-MONTH TRAINING PROGRAM,
THE PROGRAM CONSISTS OF TWO PARTS.
You are trained to catalyze any business:
through processes and people
through the mindset of the business owner and top managers
which produces CEO Advisors who are able to guide businesses through all the periods when they are desperately struggling to grow.
By the end of the program,
you master a clear system to give the company leader and the entire business a measurable result - which our alumni are already doing:
These outcomes are unique to each individual as a result of the materials learned in these programs.
Who should enroll in the program
Those who already understand how business works and now want to help other businesses on a larger scale to:
- Show companies how to build a quality business through processes, teams and working with the mindset of the owner and top managers.
- Give executives and top management practical tools to pass through the difficult stages of business growth.
- Contribute to the establishment of successful companies and the development of entrepreneurship.
Coaches who want to move into a niche business to:
It is for those who want to move from being a business consultant, mentor, tracker, advisor or executive coach to a CEO Advisor in order to:
- Master a new specialization and get practical business coaching tools.
- Expand the pool of clients and increase the value of sessions.
- Reach the next stage and influence all levels of the business.
- Become a personal guide for company leaders and lead them to $ 20M or more, not just fixing one-off breakdowns.
- Increase expertise and value for their services.
Details of the Catalyst certification program
WAITING FOR YOU:
Lectures for advanced study on the methodologies for business catalyzation, collected from primary sources of best practices of companies with billion-dollar turnovers and tested by us on a variety of products
01
Weekly small group practices with breakdowns of catalyzing tools on real businesses
02
Working in groups of three to hone facilitation and business coaching skills
03
A fascinating journey of transformation with personal coaching to become the product of your product in thinking and managing your emotions
04
We're investing $80,000 worth of time and knowledge in you.
We invite the best graduates to join our team for a paid job immediately after certification.
Inside the program
MODULE 0. CUSTOMER ACQUISITION
MODULE 1. PRODUCT DAY
MODULE 2. A CEO’S MIND AND THE BUSINESS MACHINE
MODULE 3. SCALE AND QUARTERLY MEETINGS
MODULE 4. A CEO’S MIND AND SUPER COLLABORATORS
CERTIFICATION PREPARATION
CERTIFICATION
- Get the tools to attract customers
- Master the script of a sales session with high conversion rate
- Make a plan to work with the client for the year
- Determine product-market fit
- Create a unique mechanism
- Shape the company’s ideology on three levels and its DNA
- Implement a chart of key roles and positions in the team
- Know how to prepare a plan for working in any business, with any team
- Working in sessions with the company CEO on a structured plan
- Engage with the team to realize the company’s vision
- Create tools for finding and building the company’s leadership team
- Identify the company’s growth drivers
- Create a scalable sales system
- Identify areas of business growth
- Work with the company's strategic plans
- Developing quarterly and annual plans
- Work with company goals and leaders
- Working on company results for further progressive growth
- Understand the company’s financial system to plan for revenue growth
- Create algorithms to motivate and retain key employees
Group work is a trademark of our products
Each week of the core program, you meet to practice skills with a supervisor in a small group setting.
Weekly interaction in groups allows you to thoroughly understand all the tools, get feedback on your own cases, study the cases of other participants, practice important communication skills in business coaching and go out to find real clients without fear of making a mistake.
During the training, the group becomes an important part of each participant’s life. The connections made during the training grow into successful business partnerships and friendships.
Weekly interaction in groups allows you to thoroughly understand all the tools, get feedback on your own cases, study the cases of other participants, practice important communication skills in business coaching and go out to find real clients without fear of making a mistake.
During the training, the group becomes an important part of each participant’s life. The connections made during the training grow into successful business partnerships and friendships.
GROUP WORK
It’s a different view of yourself as a person, providing informed decisions and support to get up after falling.
Family, finances, balance and priorities are areas the personal coach will work on within the program.
Family, finances, balance and priorities are areas the personal coach will work on within the program.
Personal coaching helps you find calm and clarity and move confidently into new business.
Quality decision making is the result of quality thinking
PERSONAL COACH
CEO Advisor's Portfolio
standards of work for a CEO Advisor and a client from the first meeting to support them in their annual work.
a package of documents for structuring and organizing the business coaching practice for one year with extension for a second year
templates of documents for attracting clients (message scripts, proposals for investors)
WHAT'S IN IT:
After successfully passing the certification exam,
you will receive a certificate and a diploma like the examples seen below:
Who will want to hire you after you complete the program?
Private companies from 4 to 250 people
Small businesses from 100 thousand to 20 million dollars
Business owners who have burned out and are choking on their workloads.
Small businesses from 100 thousand to 20 million dollars
Business owners who have burned out and are choking on their workloads.
Companies wishing to quickly increase profitability and sales
Leaders who dream of bringing stability and clear processes to the company
Leaders who feel lonely and need a strong guide
Leaders who dream of bringing stability and clear processes to the company
Leaders who feel lonely and need a strong guide
You’ll go with them on a special algorithm that allows you to work on annual contracts with an extension for another year after the previous one ended, as well as working with around 7 companies at the same time.
Here are just a few examples of businesses,
A marketing agency has doubled its turnover, and the CEO has retired from operations ("no one does it better than me") and is developing a new personal project in the freed up time.
A Manufacturer of outerwear
The owner of the brand increased the turnover of her business tenfold without spending on advertising, and famous bloggers have been spotted wearing her trench coats.
The owner of the brand increased the turnover of her business tenfold without spending on advertising, and famous bloggers have been spotted wearing her trench coats.
A film manufacturing company has increased its margins by 2.5 times. The owner has come out of a state of despondency and is actively developing the business.
A children's development center accelerated turnover growth by 1.5 times and profit growth by 5.6 times.
An Online Czech language school
A 20% increase in revenue, dealing with ineffective employees without suffering and uncomfortable conversations. The CEO is going on vacation for the first time where she is not going to work.
A 20% increase in revenue, dealing with ineffective employees without suffering and uncomfortable conversations. The CEO is going on vacation for the first time where she is not going to work.
A construction company scaled the business with near-target areas and eventually achieved the turnover it had been working towards for several years.
for whom our tools have worked over a two- to four-month period:
Experienced CEO Advisors earn 2−3% of each business' turnover plus $ 2,000 for a day of coaching.
You have an opportunity:
Get dual certification and 2 specialties upon completion of Catalyst:
Advisor to the CEO
Digital Business Master
Admissions Committee
Passing the qualifying stage includes:
You will want to keep in touch with them throughout your life.
That’s why we personally select the people who will surround you.
The interview lasts 20 minutes and consists of simple questions about you and your aspirations.
- Filling in the qualification questionnaire
- Successful completion of an interview with an admissions representative
You will want to keep in touch with them throughout your life.
That’s why we personally select the people who will surround you.
The interview lasts 20 minutes and consists of simple questions about you and your aspirations.
You can't get in just by paying. You have to qualify
What enrollment in the Catalyst program looks like:
Leave your details in the form below
to submit your application to the Admissions Office for consideration and get into a program
If it's still important to know
The duration of the program is 8 months.
Already in the introductory module you get tools to attract clients and master the script of a selling session with high conversion rates.
If there is a company in your field that needs a CEO Advisor, it can become an investor for Catalyst training. You can find out what this means and how to put it into practice during the interview.
Let's be honest: you can't get into the program just by paying. We do not train those who will not be able to get from it what is most important to them.
Admission to the Catalyst program consists of two steps:
1) Filling in the qualification questionnaire.
2) Online interview with an admissions representative.
Once your application is approved, you will receive an invitation to an interview, where we help you understand whether your expectations are at odds with the reality that awaits you at Catalyst.
It takes no more than 20 minutes. The interview is conducted by a coach from the admissions committee, who helps to clarify the depth of the inquiry and guides you in your choice.
Admission to the Catalyst program consists of two steps:
1) Filling in the qualification questionnaire.
2) Online interview with an admissions representative.
Once your application is approved, you will receive an invitation to an interview, where we help you understand whether your expectations are at odds with the reality that awaits you at Catalyst.
It takes no more than 20 minutes. The interview is conducted by a coach from the admissions committee, who helps to clarify the depth of the inquiry and guides you in your choice.
The lectures in the program are compact and can be viewed quickly, but this will not make you a business coach. The main work takes place at weekly meetings with the supervisor, where the lecture material is broken down. You will also need 1.5-2 hours to work with a buddy.
In the first step, you fill in a qualification questionnaire. Based on the information from the questionnaire, the admission committee decides whether you are eligible for the program. If you pass the first stage, it is very likely that the program is suitable for you. The rest of the questions are discussed further at the interview.
"The choice is always made. You have either already made a decision and are now trying to rationalize, or you have decided to say 'no' to the choice."
— Misha Saidov
Those who have read to the end are probably from the first category. The next step remains to be taken.
